When managing a campaign on Google Ads, one of the most critical decisions to make is choosing an appropriate bidding strategy. Among the various options available, TROAS (Target
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How Long Is The Learning Period In Google Ads?
Google Ads is an essential tool for businesses and marketers looking to drive traffic and conversions through online advertising. This powerful platform relies on machine learning to optimize
What is a Google Click ID and Why It is Important
As someone who is just starting to use Google Ads, you may have come across the term “Google Click ID” or “GCLID” and wondered what it means and
Why Measuring Scroll Depth Is Important On a Webpage
Website owners and digital marketers are always on the lookout for ways to improve the user experience on their website and increase engagement. One important metric to track
Learn How to Set Up Click Tracking in Google Tag Manager
Click tracking is an essential tool for understanding user behavior on your website. By implementing click tracking, you can gain valuable insights into which elements users interact with,
How to get Better Click Through Rates on Google Ads
Google Ads is a powerful tool that can help businesses increase website traffic, generate leads, and boost sales. However, simply creating an ad is not enough. To get